In Japan, healthy food products are abundant. Especially Japanese rice has a long history.They take pride in their careful rice cultivation.

As Japanese cuisine is spreading world-wide,here in Hawaii.Japanese rice is sold at some stores too,but it is not widely spreading. Most of rice sold in Hawaii are from California. Because of the high transportation cost from Japan, Japanese rice are sold at the price three times as much as that sold in Japan. Under these circumstances, we developed our original route to import special cultivation rice “ TSUYAHIME” and other brand rice directly from contract farmers in Yamagata at low cost. Fresh brown rice transported in cold-storage to Hawaii is milled just before it is delivered to customers. That’s why we can always serve you fresh rice. We hope that you can enjoy Japanese taste and culture with high-quality rice at low cost.

Please try our best Japanese rice.